Who we are — LADBible
LADbible is where millions of young people go every day to laugh, think and feel connected. Built on social and fuelled by storytelling, we are one of the biggest and most influential entertainment brands in the world, reaching over 250 million people every month. But LADbible isn’t just about what’s trending. It’s about what matters.
From UOKM8? helping young men talk about mental health, to Trash Isles, the UN-recognised campaign tackling ocean plastic, LADbible uses its platform to turn clicks into change. LADbible is a brand that exists to elevate the everyday by listening to youth culture, speaking its language, and leading it with purpose, humour and heart.
Who we are — venturethree
We are venturethree, a creative transformation company. Together with our partners, we imagine new futures and make them real, using the power of brand.
We believe that our world needs new leaders. And that brand is their most powerful tool for imagination and influence. Propelled by creativity and amplified by technology, brand is deeply human. When placed at the heart of a business, it drives everything: strategy, innovation, experience, culture. We help leaders use the full power of brand to unite people, accelerate progress and make impact now.
Who we are — Creative shift
Creative Shift is based within the University of the Arts London (UAL) and delivers a extracurricular program that targets students from underrepresented groups.
Join us to get access to the creative industries, find paid work opportunities, get involved in co-created projects or live briefs and develop your professional skills and know-how.
Click here to find out more and see if you are eligible to take part in the exciting opportunities that Creative Shift offers.
Creative Coach — Abraham Asefaw
Throughout this project you’ll be working with our creative coach Abraham Asefaw. Through interactive sessions, he’ll guide you on how to break down this live brief, develop your designs, and pitch your ideas to our industry partners v3 & Castore.
Abraham Asefaw is an entrepreneur specialising in building and investing in new businesses. He co-founded The Pop-Up Agency, which led him to work with industry giants such as TBWA, Facebook, Coca-Cola and Adidas.
In addition to working with some of the largest brands in the world including Google, Netflix, and Condé Nast, Abraham is also involved in two leading creative schools: as a chairman of Hyper Island, and as a lecturer at Central Saint Martins.
THE BRIEF
The CONTEXT
By shifting power from institutions to individuals, social media enables people everywhere to lean, share, organise, and act collectively in ways that were never before possible. Blend this with the compelling power of entertainment and that collective power can have a profoundly positive effect on society.
The TASK
Create a big, globally relevant and culturally resonant campaign for LADbible that jumps out of the feed, forges a deeper connection with young adults, and cements the brand as the leader in social entertainment.
The idea must feel unmistakably LADbible: born from internet culture, participatory by design, and built around something that really matters or resonates with our audience. Think bold, human, and worthy of IRL conversation and behaviour change.
WHAT’S IN IT FOR YOU?
Engagement with a real client on a brand challenge.
Access to venturethree’s world class creatives. They will mentor and support you throughout the process.
1:1 Industry Support/Coaching and Portfolio Reviews.
Real-world experience for your portfolio.
Develop your professional skills and improve on your presentation style.
Key information
Programme Details
11-week learning programme
Delivered in person at the UAL campus and industry locations (London-based)
Only 15 places available for selected students
You will work in small teams with your peers
Don't let the name fool you - LADbible is about youth culture and everyone is welcome to apply
Bursaries
A small financial bursary will be available to successful applicants to help overcome any barriers in taking part in this live brief.
For more info contact Sat Sehmbey via email s.sehmbey@arts.ac.uk
Teaching Dates
Sessions will be every Thursday for 11 weeks.
From: Thursday 15th January 2026
To: Thursday 26th March 2026
Time: 2.00pm - 4.00pm
(There will be a few sessions where you finish at 5.00pm)
If you have any other questions or queries, please contact Sat Sehmbey from the Creative Shift team s.sehmbey@arts.ac.uk
Click ‘Apply’ to view full details of the industry live brief and application form.
Good luck and we hope to see you in Jan 2025!