Who we are — SKY
Sky is Europe’s leading media and tech company with a customer base of over 23 million people across six countries, bringing them award-winning content, sports, news and films.
Alongside Sky’s incredible entertainment, Sky are pioneering in the world of product design with the latest launch of Sky Glass and Sky Live.
Sky also connect customers through both Sky Broadband and Sky Mobile, challenging and innovating these industries with leading customer service and features.
Sky are also defining the role an entertainment company can play in the world as a force for good; with leading initiatives such as Sky Zero and Sky Ocean Rescue. They are also investing and empowering the next generation and championing diversity in the industry through programmes such as Sky Academy and Sky Up.
Who we are — venturethree
We are venturethree, a creative transformation company. Together with our partners, we imagine new futures and make them real, using the power of brand.
We believe that our world needs new leaders. And that brand is their most powerful tool for imagination and influence. Propelled by creativity and amplified by technology, brand is deeply human. When placed at the heart of a business, it drives everything: strategy, innovation, experience, culture. We help leaders use the full power of brand to unite people, accelerate progress and make impact now.
Who we are — Creative shift
Creative Shift is based within the University of the Arts London (UAL) and delivers a extracurricular program that targets students from underrepresented groups.
Join us to get access to the creative industries, find paid work opportunities, get involved in co-created projects or live briefs and develop your professional skills and know-how.
Click here to find out more and see if you are eligible to take part in the exciting opportunities that Creative Shift offers.
Creative Coach — Abraham Asefaw
Throughout this project you’ll be working with our creative coach Abraham Asefaw. Through interactive sessions, he’ll guide you on how to break down this live brief, develop your designs, and pitch your ideas to our industry partners v3 & Castore.
Abraham Asefaw is an entrepreneur specialising in building and investing in new businesses. He co-founded The Pop-Up Agency, which led him to work with industry giants such as TBWA, Facebook, Coca-Cola and Adidas.
In addition to working with some of the largest brands in the world including Google, Netflix, and Condé Nast, Abraham is also involved in two leading creative schools: as a chairman of Hyper Island, and as a lecturer at Central Saint Martins.
THE BRIEF
The CONTEXT
“Sport is an invaluable part of our society. It builds stronger communities, promotes inclusivity and enhances our national pride. At Sky, we’re incredibly proud of our role in the sector – over the next decade, our goal is to help bring millions more fans across all sections of our society to the benefits of sport. With continued focus on innovation, participation, and investment from every part of the ecosystem, including government, sport can continue to unlock greater social and economic benefits for the UK.”
— Dana Strong, Group CEO, Sky
The TASK
Sport has never been more culturally relevant, as an industry it touches gaming, fashion, drives change and promotes equality. However, there is a whole younger generation that don’t engage with what Sky Sports has to offer.
Create something to make Sky Sports relevant for younger audiences.
This could be anything from new types of content, to an evolved brand look and feel, exciting new product innovations and revenue streams, even an attention grabbing campaign… we’re looking for big, bold ideas that evolve Sky Sports and make it stand out.
WHAT’S IN IT FOR YOU?
Engagement with a real client on a brand challenge.
Access to venturethree’s world class creatives. They will mentor and support you throughout the process.
Potential paid internship(s).
Real-world experience for your portfolio.
Develop your professional skills and improve on your presentation style.
Key information
Programme Details
11-week learning programme
Delivered in person at the UAL campus and industry locations (London-based)
Only 15 places available for selected students
You will work in small teams with your peers
Bursaries
A small financial bursary will be available to successful applicants to help overcome any barriers in taking part in this live brief.
For more info contact Sat Sehmbey via email s.sehmbey@arts.ac.uk
Teaching Dates
Sessions will be every Thursday for 11 weeks.
From: Thursday 16th January 2025
To: Thursday 27th March 2025
Time: 2.00pm - 4.00pm
(There will be a few sessions where you finish at 5.00pm)
If you have any other questions or queries, please contact Sat Sehmbey from the Creative Shift team s.sehmbey@arts.ac.uk
Click ‘Apply’ to view full details of the industry live brief and application form.
Good luck and we hope to see you in Jan 2025!